How To Do Free Press Release

Published: 27th July 2009
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How To Do Free Press Release - Secrets Revealed by Daniel Tan

Press releases are a superb technique to get free publicity for your company. They have the additional benefit of being free while at the same time providing helpful info. Before you get these benefits , however , you have to find out how to write a good press release.

Get ready to do a Free Press Release now!

Making ready to Write Your Press Release

There are two things you need to do before you begin writing your press release ( also called media release ).

1. Press releases start with the most significant point and work their way down to the least important. If you do not catch your reader's attention straight away, they won't keep on reading to the end. Make a list of the points you wish to cover in the media release and list them ranked by importance.

2. Press releases answer the questions : who, what, when, where, why and how. Who ( or what ) is the news about? What's the news? When did it happen? Where did it happen? Why is this news? How will it affect the reader. Having the answers to these questions before writing your statement makes your job easier.


The headline of a media release is your first chance to capture the attention of the reader. A unsatisfactory and uninteresting title is a fast turnoff that makes the content of your announcement irrelevant.

So, precisely how do you write an attention getting press release headline? Media release reports are written in a statement style and include the firm's name.

Include your company's latest achievement, newsworthy event or new service. An easy way to write a great headline is to assemble the main keywords from your press release and form a logical, attention-getting statement from them.

after you the title written, properly format it. Announcement headlines are in bold and have a font size larger than the text of the statement. Always capitalize the 1st letter of each word, but leave the rest of the headline in lowercase letters. Writing the headline after the media release is written may make the task far easier.


The first line of a press release begins with the date, town and state of origin. You don't have to incorporate the town and state if, for example, you are in Dallas and writing about in your company's California office.

The first paragraph of a media release comes directly after the date and town / state and is largely a summary of the complete statement. Like the headline, the first sentence of this paragraph must capture the reader's attention while saying exactly what the statement is about. The remaining 1 to 2 sentences explain the main point in more detail.

The remaining paragraphs complicated on the outline provided in the first paragraph. Use the lists made before you began writing. The best way to pen the rest of the statement is to read over your lists and assemble paragraphs about the information you included, keep in mind that the most significant point ( s ) come first.

near to the end of the media release, include a "call to action." This is a particularly crucial part. Without it, your readers will not know what to do with the data provided. A call to action, as an example, might be your need to readers buy a product / service ( include where it's available ) or enter a contest ( include how to do so ).

extra Points

* Paragraphs are 3-5 sentences in length.

* Press releases are never longer than two pages, with the best length being only one. Word count is generally between 350-800 words total.

* The news in the media release should be contemporary and applicable. Don't cover things that happened a long time gone.

* Avoid specialised professional language. If it can't be evaded, include a definition for it.

* Don't fill your statement with advertisements or it will likely be declined. The point is to provide information about contemporary events in your company, not sell something.


The conclusion of your media release is where you include info about your company and should have its own title, for example "About ABC Company." Describe your company in 5 to ten sentences. Include contact info. Contact information includes : company name, media contact person, physical address, phonephone and fax numbers, business hours, any relevant e-mails and a link to your internet site.

Put 3 pound symbols, targeted on the page, as the very last line of your press release. This signifies the end of the release.

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